hamburger is my life

today made a stop at moss burger
for those not aquainted with this establishment
'hamburger is my life'
is their slogan
i am endlessly amused and perplexed by slogans strewn across buildings here
are decisions regarding these slogans deliberated over, endless hours,
a round table, necktied men, a board with push pins and possibilities?

all for 'hamburger is my life' say hai
'hai'
head of table snaps briefcase shut,
and with it,
a day's work done

tomorrow's agenda - pachinko parlor's need to become sloganized
'do your best and god will do the rest' is a very distinct possibility ...